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Following the Broadcasting Act 1990, ITN had to apply and bid for a licence to provide such services on these ITV networks, and would have to fight competition in order to preserve its services, as had become the case with other ITV franchisees. Until the 1990s, the individual ITV companies had an obligation to provide a national news programme, which required them to take a share in the ITN operation. Further expansion came with the launch of overnight television on ITV in 1988, with ITN providing hourly news bulletins, as well as the half-hour ITN Morning News to conclude the overnight schedules. The hour-long programme has been broadcast at 7 pm since it started and has a reputation for high-quality journalism and thorough analysis. The programme was launched by Peter Sissons, Trevor McDonald and Sarah Hogg. ITN obtained the contract to produce Channel 4 News when the channel started broadcasting in 1982. This was a period when ITN enjoyed its greatest plaudits, following Lord Annan's 1977 report on the future of broadcasting, which declared: "We subscribe to the generally held view that ITN has the edge over BBC news." First Report, a lunchtime bulletin began in 1972 and by 1976, News at 5.45 commenced. ITN also established other programmes in the ITV schedule. The Nine O'Clock News began broadcasting in 1970 as News at Ten's rival. ITN's News at Ten also prompted the BBC to gradually expand its 20:50 news bulletin from ten minutes to fifteen, twenty and then twenty-five minutes. News at Ten was to become one of the most prestigious news programmes of its time in British history with a reputation for high-quality journalism and innovation.
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It was initially given a 13-week trial run, however, the programme proved to be extremely popular with viewers and continued for a further 32 years. News at Ten began broadcasting on 3 July 1967 with a newscaster team consisting of Alastair Burnet, Andrew Gardner, George Ffitch and Reginald Bosanquet.
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There was further tension with the ITV executives as they were sceptical of the idea that viewers would want a full 30 minutes of news every Monday to Friday and they were also losing valuable peak time slots which could be used for the sale of commercial advertising. In 1967, ITN was given the go-ahead by the ITA to provide a full 30-minute daily news programme at 10 pm on ITV. As ITV expanded, each ITV company that made up the network's federal structure had to purchase a stake in ITN and to continue to finance the company. As the ITN reporter and later ITN political editor Julian Haviland, put it: "My view was that at ITN we must be at least as responsible and accurate as the BBC, without being so damned boring". Under this method, ITN continued to differentiate itself from the BBC by conducting probing interviews, introducing more human interest stories and bringing ordinary people on to screen by using so-called 'vox pops' (interviews, usually held in the street, with members of the general public), all of which were seen as a radical departure at the time in British broadcasting. Throughout the early years, ITN continued to develop its service to the ITV network with an agenda to firstly, fulfil its public service broadcasting requirements and secondly satisfy the ITV companies by attracting viewers. While the ITA ruled on a minimum of a 20-minute bulletin, disagreements with the ITV companies over ITN's budget triggered the resignation of its news editor Aidan Crawley after just one year in 1956. ABC Television, the ITV contractor for the north and Midlands on weekends, immediately called for shorter ITN bulletins. There was also some early tensions with the ITV companies. The unique, probing reporting style of Robin Day caused shock among politicians, finding themselves questioned continually for information – this had never been the case with the BBC. From the start, ITN broke new ground by introducing in-vision and named 'newscasters' (rather than the BBC's nameless and sound-only 'newsreaders'), and reporter packages. The bulletin was presented by former champion athlete Christopher Chataway. The first bulletin was broadcast at 10 pm on 22 September 1955 on ITV's launch night. ITN was founded in May 1955 by a consortium of the initial four Independent Television (later ITV) broadcasting companies, with former Labour MP Aidan Crawley as editor-in-chief.
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